"Uniform Juliett" - a very special Boeing

The B-HUJ would ultimately have its big send-off on 8 October 2016, when more than 350 employees of the airline took off for a final round trip over Hong Kong celebrating the aircraft and its history. "Uniform Juliett" was the last Boeing 747 to be retired. The "Jumbos" had been an important part of the fleet, thanks in part to the infamous approach path to Hong Kong’s old "Kai Tak" Airport, where the 747 was often photographed flying characteristically low over the roofs of the city, making it a hallmark of the airline.

Its very last flight then took it to Bruntingthorpe in the United Kingdom where it was dismantled. And whilst its career in the skies may now be over, a good part of its fuselage is now taking off again - as one of 12,000 unique limited-edition Aviationtags.

To make the tags, we disassembled and cut parts of the outer skin at our very own manufactory in Cologne until they could be punched into the distinctive Aviationtag shape. The final step in this upcycling process was precision laser engraving. Each of the strictly limited-edition Aviationtags now features the aircraft type, registration number, edition number and size. Each Aviationtag may vary from other serial numbers in terms of thickness, colour and haptics and is one of a kind. The engraved data even allows registered users* to be located. The custom Lost & Found Service provided by Aviationtag has already allowed many a lost Aviationtag and attached bunch of keys to be reunited with their owners.

The unique pieces are reborn as key and luggage tags - and as collector’s items, because a good share of Aviationtag’s clientele are true-blue aviation enthusiasts. But actually almost anyone who loves to travel will succumb to the charm of these small tags. Because Aviationtags enhance their owners’ everyday lives with an unmistakable feeling: the feeling of taking off into the distance towards new experiences with that tangible extra tailwind behind you. The 12,000 Aviationtags crafted from the Boeing 747-400 B-HUJ are now available in the Aviationtag shop.